Leyla Records

Leyla Records is a techno imprint from Amsterdam, focussing on the darker side of techno. We were asked to develop the labels identity, and come up with artwork for their releases.

In Arabic, the warm and friendly name ‘Leyla’ is an adjective describing the deepness of night. This contradiction took us on an inspirational journey into mysticism and occultism, searching for a symbolic visual language for the ‘Leyla’ persona. We developed a system with which we translate typography into symbolic images drawn with black sand.

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